Top 3 Free Marketing Tips For Gyms

Top 3 Free Marketing Tips For Gyms

Marketing can be a tricky beast, but don’t get overwhelmed. The key is to focus on a couple of key marketing channels (like Facebook and Google), and then slowly explore more options as you go along.

Here are 3 quick and easy wins to make sure you’ve got the marketing basics covered for your gym.

Make it easy for people to get in touch

What do you want people to do when they visit your website, or hear about you? You would be surprised how many websites/marketing flyers/advertisements don’t have a really clear call to action.

Make it very easy for people to get in touch with you. Whether you want them to book a tour, redeem a free 3-day pass or just call to enquire, make it very obvious to them what they should be doing.

For example, here at GymLeads, we want everyone who’s interested to book a demo with us by filling in an enquiry form. It is everywhere on our website and on our social media channels. You cannot miss it!

Our landing page visitors cannot miss the big, red button – book a demo!

Tip: Visit your website and pretend you’re seeing it for the first time. Is it clear what you want your website visitors to do?

Set up a Facebook Page for your gym

If you haven’t already, set up your gym’s Facebook Page. At most, it’ll take 30 minutes. Not only is Facebook a great way to keep in touch with your members, but it’s also a good marketing platform to attract new members.

Once you’ve set up your Facebook Page, invite any family and friends to like your page.

Eventually, you can start using Facebook Ads to advertise your business and have them only appear by location.

Here’s an example of sharing useful content with your Facebook Page vistors.

Tip: Invite your staff members to like your gym’s Facebook Page, and try to post at least once a week. Share photos of your gym, promotions you may have, and any updates to your business like new team members.

Ask for Google reviews

Google reviews appear when you search for something on Google. It’s a rating that appears when your business comes up in the search results.

Having lots of good reviews gives your gym credibility and Google will reward you by making sure your website shows up higher than others in the search results.

Since gyms and fitness clubs are location-based businesses, how you appear on Google is key to making sure you attract people who are searching online for businesses like yours. If you don’t already, set up your Google Business Listing.

If you haven’t already, set up your Google Business Listing today.

Tip: After a month since joining, invite new members to review your business. You can do this easily using GymLeads Marketing Funnels, which automatically send emails or SMS after an allocated time period.


Feeling overwhelmed with spreadsheets, sales metrics and follow ups? GymLeads helps to automate your gym’s sales and marketing. Book a demo and see for yourself why hundreds of businesses choose us.

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