Category: Sales

5 Things To Consider When Choosing Sales Software For Your Gym

5 Things To Consider When Choosing Sales Software For Your Gym

5 Things To Consider When Choosing Sales Software For Your Gym

Choosing the right lead management software for your fitness business is not easy, especially if you’ve been using Excel spreadsheets and notebooks up till now. It’s important to consider a few things before you make the final decision on what you and your sales team will be using to assist with your sales process. Here’s a quick list to help!

Features you’ll need

This is the first place that we recommend starting. What do you actually want from your lead management software? Is it the ability to track your sales pipeline? Report on metrics? Communicate with your potential members?

Here are some key features for fitness business owners to look out for when choosing their lead management and sales software

  • Sales pipeline management
    Can you easily see how your leads are progressing?
  • Clear reporting
    Can you identify where your pipeline needs improvements easily?
  • Marketing automation
    Can you automate aspects of your marketing and communications with your leads?
  • Activity management
    Do your team have a clear workflow of how to approach and convert leads?
  • Contact management and communication
    Can you easily view, schedule future calls /appointments and manage your lead in the system?
  • Integrations with other key software/services
    Can you easily integrate with your membership software and other lead capture tools such as Facebook and your other landing pages?
  • Ability to import existing leads into the new software
    Are you able to easily import your existing leads into the new software?

When looking at the features of any software, some key questions to ask yourself are;

  • Do I need this feature in my business?
  • Is this feature relevant to my industry?
  • Is this feature/software easy to navigate and use?

There are a number of robust sales and marketing software options out there, but most are generic and not built to solve the sales and marketing problems for the fitness industry.

GymLeads has hundreds of customers in Australia, United Kingdom, Canada, United States, New Zealand and more. We are constantly improving and adding features that our customers believe will help with their bottom line in the fitness industry.

Usability – Is it easy to use?

There is no point spending implementing a lead management software if you and your team are going to find it hard to use. A key thing to look for when deciding on a software is how simple and easy it is for you and your team to navigate and use. Look for things like a simple user interface and intuitive processes. The easier it is to navigate and use the software, the more value you and your team will get out of it.  

GymLeads has a full-time in-house Engineering and Customer Success team based in Melbourne, Australia speak to customers everyday using our online chat service and implement their feedback quickly.

Customer support and training

When you start using new software, it will take some time to onboard and train your team properly. It’s very important that the software you choose provides training and help articles for your team. If you have technical questions or you need assistance, how reliable is their customer support and how will you contact them?

GymLeads offers a full set of easy to understand help articles and training when you first join. We also have online chat and email support.

Integration with marketing automation

Most fitness businesses use SMS and email to communicate and market with their leads and members. When looking for a lead management system, it’s important to look for an option that allows you to create, send and view all communications. Some key things to look for when evaluating the marketing capabilities of a lead management software are;

  • Ability to send HTML emails
  • Ability to manage leads subscription preferences automatically
  • Ability to create automated email/sms funnels
  • Ability to send bulk campaigns

If you start email and SMS marketing, it is far more convenient if you can manage leads end-to-end in one single platform. Otherwise, you’ll have to ensure the two platforms share the same information and you don’t accidentally send a new member promotional email to an existing member (it also creates a lot of manual work).

GymLeads offers CRM sales software and marketing automation, so you can manage your sales and marketing in one place.


Especially if you’re a small fitness business or someone just starting to dip their toes into lead management software, this can be the most important factor for you when choosing gym sales software.

Here are some things to watch out for when it comes to pricing:

  • Demo costs
  • Setup and training costs  
  • Lock-in contracts vs. month-to-month and notice periods
  • Cancellation fees
  • Billing periods
  • Scaling costs – does the cost increase if you add users or more leads?

GymLeads offers free demos, no setup and training costs, and a flat monthly fee, with no lock-in contracts and no cancellation fees. The price you start with is the price you get for life, even if you add more users and add more leads.

Book your GymLeads demo here.

Automate Your Sales Process Using Call Schedules

Automate Your Sales Process Using Call Schedules

Since launching GymLeads, we’ve found that even though gym owners and sales manager work hard to create a sales process for their teams to follow, it’s often forgotten after some time.

Sticking to a consistent sales process is really important because it helps you measure and improve your team’s sales performance. Having the sales process outlined and consistently followed means you will know your weak spots over time, and it will make it much easier to manage your sales team, especially as you get more leads.

To help you create a sustainable and lasting sales process for your team, we create Call Schedules. Think of this new GymLeads feature as a step by step guide in our platform that will walk each salesperson through each step of the sales process for every lead. Once you create your sales process, Call Schedules will help with the following:

  • How and when a lead needs to be followed up with

  • How long a lead stays in a sales funnel

  • Automatically send texts and emails if a sales call was unsuccessful

  • Automatically mark leads as inactive at the end of the schedule

GymLeads Call Schedules

Read our support article to learn how to set up your first call schedule in GymLeads.

If you’re not a GymLeads customer, book a free demo to learn more about automating your sales process. Our pricing is month to month, and our software is available internationally, whether you’re a small business or a large franchise.

The Ultimate Guide To Creating A Sales Process For Your Gym

The Ultimate Guide To Creating A Sales Process For Your Gym

What is a sales process?

A sales process is a step by step guide for your sales team that helps them convert your leads into members of your gym.


Why do I need a sales process for my gym?

A sales process makes it easier and simpler for your sales team to do their jobs, by:

  • Making sure all your leads are being followed up with in the same way
  • Helping you keep track of what your sales team is doing well and what they can improve
  • Maintaining quality customer service for your gym.


Building your sales process

Use the following steps to help you create your sales process in the template on the next page.

1. Audit what’s working for you

If you don’t currently have a sales process, the best place to start is to think about your current members and what steps you took to get them to join your gym. Is there a general path that they all took? Better yet, ask your favourite members what they liked about your sales team.

2. Identify your lead sources

List all the different ways people enquire about joining your gym (e.g. Facebook Lead Ads, Walk-ins, Referrals). Ensure their enquiries are all going to one central place.

3. Decide on your communication channels

List all the different ways you can interact with your leads (e.g. Phone Call, Email, Text Messaging).

4. Map out your buyer’s journey

List the steps you want your leads to take from the time they enquire to becoming a member of your gym.

5. Write supporting material

Create a rough script and templates for your sales team to use. Even if you have experienced sales staff, it’s a great resource for them to fall back on. It’s also great training material for new team members.

Sales Process Step Call to Action Communication Channel Time Supporting Material
Book a tour Book a tour Call & Voicemail 5 minutes after enquiry Book A Tour Script
Tour Follow up #1 Book a tour Call & Text 1 day after last contact attempt Tour Follow Up Script and Text Template
Tour Follow up #2 Book a tour Email 3 days after last contact attempt Tour Follow Up Template

If you use GymLeads, this will form your Call Schedule, which helps you dictate when your sales teams should call leads, how to follow up after missed calls, and how long you should keep leads in your sales funnel.

6. Ask for feedback

Present your sales process to your sales team, tell them why it’s important and ask for their constructive feedback. This isn’t just to make them feel good. It also ensures you haven’t designed a process your team doesn’t support and therefore, won’t follow. This step is crucial – don’t let your hard work go to waste!


How do I know it’s working?

It is so important that you keep your sales metrics simple. Don’t measure things for the sake of measuring things, but measure the key things that move the needle.

Here are the key metrics we recommend starting with:

Number of leads

This is the number of people who have expressed an interest in joining your gym, whether that’s through Facebook Lead ads or your website form. You want this number to be increasing. If it’s decreasing, review your marketing channels.

Number of new customers

This is the number of leads who have converted into paying members of your gym. You want this number to be increasing.

Close rate

This is how successful your sales team is at converting your leads into customers. This close rate is calculated dividing the number of new customers by the number of leads, expressed as a percentage.

Close rate = ((Number of new customers)/(Number of leads))*100

You want your close rate to be as high as possible. You can also track close rates by team member.

Conversion rate at each step of the sales process

This is how successful your sales team is at getting your leads to take the next step in your sales process. It’s important to track conversion rates at each step so you can identify where you need to improve in your sales process.

Conversion rates are calculated using the same formula as close rates, and expressed as a percentage.

Example: Let’s say that when your take your leads for a tour of your gym, you want them to start a trial. Calculate your conversion rate by dividing the number of people who started a trial by those who book a tour.

Conversion rate = ((Started Trial)/(Booked Tour))*100

Time taken to close

This is the average length of time it takes for your sales team to convert a lead into a customer. You want this to be as short as possible, so you can convert your leads while they are interested and engaged.

You can improve this metric by reviewing your sales process to see how you can streamline it, and by using sales automation tools like GymLeads.


Things to remember

  • Have clear calls to action for your lead at every step of the sales process.
  • Your sales process is constantly improving. Don’t be afraid to test new ideas!
  • Keep your sales metrics simple and add more metrics as you grow your business.
  • Only measure things that matter – you should be always to easily answer why you track each metric.
  • Keep your reporting period consistent (e.g. every week, last month).

If you’ve got too much on your plate, consider using sales software specially made for gyms and fitness clubs like yours. Book a GymLeads demo today.

10 Signs You Need Sales Automation Software For Your Gym

10 Signs You Need Sales Automation Software For Your Gym

Many gym owners start off using spreadsheets to manage their leads and sales process. Once you start marketing on different channels like Facebook ads and Adwords, this stops becoming manageable and it slows down your sales significantly.

This is when it’s time to consider using sales automation software for your gym.

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How To Use Text Messaging As A Sales Tool For Your Gym

How To Use Text Messaging As A Sales Tool For Your Gym

In today’s world, it’s much easier to text than to hop on a phone call. In many cases, this is true for your sales leads too. Depending on their occupation, answering phone calls might not even be possible for them. This is where text messaging comes in, and it’s totally underrated.

Here are five different ways you can start using text messages as a sales tool.

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