Category: Marketing

5 Email Marketing Mistakes To Avoid At Your Fitness Business

5 Email Marketing Mistakes To Avoid At Your Fitness Business

Email is a great marketing channel to use – it’s inexpensive and if you nail the brief, it can really help to convert leads to members. However, there are a few common mistakes fitness businesses make when sending out email marketing campaigns. Read on to learn what they are and how to avoid them.

Too much information

Keep things short and sweet. It can be very easy to go off on a tangent and end up with a long email with too much information. It will confuse the readers and the purpose of your email will be lost.

To avoid falling into the trap of including too much information in your email campaigns, follow these tips:

  • Pick one action you want your recipients to take after reading the email. Make it very obvious by making it bold, or including it as a call-to-action button.
  • Use dot points to list out the reasons why they should do what you want them to do.
  • Use images and formatting to get your message across. No one likes reading long chunks of text!

Sending to your entire mailing list

Unless the email you are sending would be relevant to everyone on your mailing list (it’s rare), we recommend segmenting your mailing list so you only send to people who would find your email relevant.

This will mean you can be very targeted in your email, and achieve higher conversion rates.

Tip: Using GymLeads Marketing, you can use the Groups feature to divide your leads and clients into segments that can be targeted using funnels and bulk messages for email and SMS marketing.

Not reviewing your open and click rates

If you’ve already sent marketing emails before, take a look at what’s worked in the past, as your past campaigns can give you a baseline from which to start improving.

Here are two core metrics to focus on when it comes to email marketing:

Open rate: How many people open your emails
Click-through rate: How many people click on a link in your email

If your open rate isn’t great, you can improve the subject line and timing of the email.

If your click through rate isn’t great, you may want to review your content (that it’s clear and enticing) and your recipients (that they would find the content relevant). This brings us onto the next mistake many fitness businesses and gyms make when it comes to email marketing.

Not personalising to the recipient

It’s likely that the people receiving your email are flooded with emails throughout the day. However, if an email is personalised, it’s more likely that they will pay attention, since it’s more likely to contain something relevant to them.

Tip: Using GymLeads Marketing, you can include personalisation tags so the SMS and email marketing campaigns you send are more effective.

Not sending at the right time

It’s extremely frustrating when someone calls at dinnertime or when you’re right in a middle of a complicated task. This is why it’s important to try and send your emails at the most suitable time possible for your recipients.

Stay away from sending too late or too early in the mornings, and test out different times to see what works best. A good place to start is to think about the types of people your gym or fitness studio attracts, and what times they would be best placed to receive a marketing email or SMS.

Not using email marketing at all

If you’re not using email marketing at all, you are missing out! Not only is it one of the most cost-effective marketing channels around, it is also quite easy once you get the hang of it.

At GymLeads, we include email marketing software in our platform, built specifically for gyms and fitness studios. Learn more and book a demo with us to find out more.

Marketing Automation is Right Around the Corner

Marketing Automation is Right Around the Corner

The GymLeads crew are excited to give you a sneak peek at something we’ve been working on over the past few months.

GymLeads Marketing is our brand new email and SMS marketing platform that ties in seamlessly with the GymLeads Sales app.

  • Set up email and SMS funnels for your leads and members, that can be triggered by a variety of different events.
  • Create stunning HTML emails with an easy drag-and-drop template builder.
  • A new and improved SMS and email campaign builder, with link tracking, scheduling and more.
  • Automatically track different segments of your leads so you can provide more personalized service.

While we’re putting on the finishing touches you can preview all the features in detail below. GymLeads Marketing will be available to all new and existing customers in the coming month.

Funnels

Put your emails and SMS on autopilot with funnels. Set up autoresponders, appointment reminders, onboarding emails and much more. You can create and tweak your own funnels, or use one of the pre-set funnels we provide for you.

Groups

Groups will automatically allocate your leads into groups representing different segments of your customer base. Create your groups, set up some rules, and then sit back as GymLeads does the rest. You can use groups in your funnels and bulk SMS and Emails, to make communication even more personalized.

Groups

 

Group Automation Rules

Templates

The brand new Templates feature lets you craft your own stylish emails with a simple drag-and-drop template builder that lets you add images, links, buttons and all the styling you could want.

For quick, text-only emails, we have ‘quick send’ templates, that the sales team can send out quickly without having to worry about loading the full HTML editor. This is very similar to the way emails work at the moment, but you’ll be able to edit the style of them to match your companies branding.

We’ve also got a brand new SMS template builder that can shorten any links to decrease the length of your message. You can also preview how the template will look for a lead so you can get real time feedback.

HTML Templates

SMS Builder

Bulk Messaging

Previously known as Campaigns, the Bulk Messaging feature has been redesigned, from the ground up, to use the new marketing features.

Work through a simple, step-by-step checklist to prepare and send your message. With built-in spam compliance checks and merge tag validation you can hit send with absolute confidence.

With automatic link shortening and tracking you’ll have detailed reporting streaming in as soon as leads receive your message.

Want to send it for later? Now you can schedule a bulk message to be sent at a later date.

Bulk Emails

Bulk Email Checklist

Bulk Email Audience

Bulk Email Settings

Bulk Email Test

Bulk Email Status

Coming in March

GymLeads Marketing will be available in March to all users with a GymLeads subscription.

By default the following user roles will have the app enabled in their accounts:

  • Owners
  • Franchise owners
  • Admins
  • Sales managers

GymLeads users with the app enabled will see an app toggle in the header allowing them to switch between the sales and marketing apps.

App Toggle

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The Free Marketing Channel All Gyms Need To Be Using

The Free Marketing Channel All Gyms Need To Be Using

If there is one marketing channel that all gyms need to be on right now, it’s the Google My Business listing. It takes 10 minutes to set up, and more often than not, it will increase your gym’s visibility on Google’s search results.

Here’s a bit more information about it, and how to set it up (trust me, this is so worth it).

What is Google My Business?

Just like how it reads, Google My Business lets you set up a free listing of your business on Google. This means your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps.

Here’s what ours looks like:

GymLeads Google My Business

Why should I set Google My Business up?

  • Attract sales leads
  • Easier to find online and easier to contact
  • Share your opening hours
  • Provide free updates
  • Get online reviews
  • Learn more about how people find your gym online

How do I start?

It’s free to set up, just follow the prompts.