Gym Marketing: 3 Evergreen Strategies That Work

As consumer demands constantly evolve, it can be hard to find a reliable marketing strategy to make your gym stand out in such a crowded marketplace. At GymLeads, we fully understand your dilemma. 

That's why we’ll share three evergreen marketing strategies gym owners and digital marketers regularly use that you can also implement as a standalone solution, but are ultimately more effective together as a comprehensive approach.

1. Focusing on authenticity

In the fitness industry, projecting a real, authentic image elevates your brand to more than just a place to get six-pack abs. 

Let’s take Gymshark’s case study as an example. In this study, Gymshark placed a heavy emphasis on building authenticity, positioning itself as more than just a place where you get your gym clothes from.

They achieved this milestone by actively encouraging their followers to share their workout photos, videos, success stories, and other user-generated content (UGC). This sense of intimacy lets Gymshark foster a sense of community and belonging among its members and followers.

Plenty of research backs that up. According to a statistic done by Oberlo, 79 percent of people say that user-generated content highly impacts their purchasing decisions.

Now, how do you do this for your marketing strategies? Authentic customer reviews– these are powerful statements to brands who rightfully earned them.

The way to achieve that is to share member testimonials and success stories then spread them around every one of your channels. These positive reviews not only increase social proof but others will see you more as an authoritative figure in the fitness space and make them trust in your brand more.

There's nothing more persuasive than potential gym-goers seeing how you've helped someone achieve their dream physique firsthand – and how you can also help them reach their own goals.

So it’s always worth asking around your gym and taking real, raw images of your members rather than resorting to stock photos.

2. Avenues to amp up your social media marketing efforts

According to Statista, There are 4.95 billion social media users across several platforms, and the average user spends 151 minutes shuffling between them. As users scroll through social media to find ways to stay healthy, you only need half a minute out of 151 minutes to grab their attention and convince them to go to your gym instead.

If your brand isn’t on social media yet, you’re missing out; social media is the best way to connect and nurture your existing members while also reaching out to potential gym-goers to motivate them to try your gym facilities. 

That said, sharing UGC such as member testimonials, and quick workout tips, and hosting virtual fitness challenges and giveaways on platforms such as Facebook and Instagram will allow you to resonate with your audience even more closely and organically boost your engagement.

Additionally, you can use what’s called targeted advertising by using paid ads on the same platforms to get your gym business right in their face– in this case, on their phones. Use targeting options to specifically tailor the location, interest, and other relevant metrics of your target audience.

3. Building a user-friendly website

Today’s consumers are tech-savvy and embrace a no-nonsense approach when it comes to their time and demands. According to the same article by Oberlo, 94 percent of consumers say a brand’s treatment of its customers impacts their purchasing decisions. 

Adopting a user-centric approach will allow you to transition potential members from social media users who had their interest piqued to regulars coming and going to your gym’s front door more easily. You can do this by having an easy-to-navigate website serve as your gym’s digital storefront.

Aside from making your gym business look more professional, a website funnels curious members to your gym’s brand, services, and facilities and has thought-compelling marketing copy, images and videos, and call-to-action buttons to persuade them to be paying members.

Adopt a user-centric approach with GymLeads

With that said, your brand won’t get built overnight. 

It takes time. We recommend trying out the three tried-and-tested strategies mentioned above since they have the most potential to persist for a long time, but you can make the process easier by using GymLeads. 

With Gymleads, you can get new leads from social media through our Facebook Lead Ads and our Messenger chatbot, store the newly captured leads from each of your channels in one place, and create personalised messages using our built-in SMS and email automation to retain them.

Contact us today to get a personalised demo – on us.