5 Essential Features To Implement In Your Gym CRM Software

With the objective of both enhancing and streamlining pre-existing processes in your gym, customer relationship management (CRM) software is integral to growth and operational organisation. GymLeads is an all comprehensive CRM system that automates administration tasks, and enables members to easily access help regarding payments, contracts, registrations, and scheduling. When searching for which CRM software to incorporate in your gym, ensure it has the following five essential features.

Capture and Store Leads

With a presence across multiple social media platforms, keeping track of leads is no easy feat. It can be difficult storing critical information such as a customer’s contact details which enable progressing the lead into conversion. Ensuring your gym’s CRM software has the ability to centralise all leads into an easily accessible page can be instrumental.

Additionally, an especially helpful feature can be integration with social media platforms, such as Facebook. GymLeads automatically transfers all leads from Facebook ads and Messenger chatbot to your CRM software.

Manage Membership Contracts

Ensuring your gym’s CRM tool has the ability to manage membership contracts is vital. This extends to registration management, contract renewals, and database access. Signing up new members with a customisable contract template is especially beneficial. Additionally, ensure your CRM software is able to store existing contracts in one place, including information such as date of contract expiry, membership type, and payment details. Built-in features such as emails reminding customers to renew memberships assist in making your gym’s membership management process more efficient.

Automate Important Tasks

Automating tasks such as enquiry replies, appointment reminders, and follow-ups can help streamline administration processes in your gym. Ensure your CRM software has the ability for automation for optimal sales conversions and member satisfaction, who will benefit from a quicker response time.

Automating the allocation of resources, such as training rooms, fitness instructors and class capacities is another feature to look for in your CRM software. 

<h2> Sales reporting and management </h2>

Opting for a CRM tool that optimises leads into conversions can be instrumental to the success and growth of your gym. In order to do so, it is critical that targets and measurable goals be set. The ideal CRM software will be able to do this for you, setting collective, as well as individual targets. Progress can and should be regularly monitored, so as to modify acquisition and retention strategies if required.

Additionally, it is important your CRM software is able to generate sales reports, including tracking metrics such as conversion rates, trial feedback and staff performance. 

<h2> Membership retention </h2>

Elevating the customer experience is critical to ensuring member satisfaction, and subsequently, a high membership retention. This can be streamlined with a customer relationship management (CRM) tool that allows for easier recording of customer interactions. Easy access to customers’ details and any feedback/concerns, allows for quick response times, ensuring every customer’s voice is heard.

<h2> How GymLeads can help </h2>

GymLeads offers comprehensive all-in-one gym CRM software. With innovative and customisable solutions, we aspire to empower fitness businesses to optimise their organisational operations. With extensive experience working with Australia’s biggest gyms such as F45 and Marriott International, contact our team today to see what we can do for your gym.