Author: The GymLeads Team

5 Email Marketing Mistakes To Avoid At Your Fitness Business

5 Email Marketing Mistakes To Avoid At Your Fitness Business

Email is a great marketing channel to use – it’s inexpensive and if you nail the brief, it can really help to convert leads to members. However, there are a few common mistakes fitness businesses make when sending out email marketing campaigns. Read on to learn what they are and how to avoid them.

Too much information

Keep things short and sweet. It can be very easy to go off on a tangent and end up with a long email with too much information. It will confuse the readers and the purpose of your email will be lost.

To avoid falling into the trap of including too much information in your email campaigns, follow these tips:

  • Pick one action you want your recipients to take after reading the email. Make it very obvious by making it bold, or including it as a call-to-action button.
  • Use dot points to list out the reasons why they should do what you want them to do.
  • Use images and formatting to get your message across. No one likes reading long chunks of text!

Sending to your entire mailing list

Unless the email you are sending would be relevant to everyone on your mailing list (it’s rare), we recommend segmenting your mailing list so you only send to people who would find your email relevant.

This will mean you can be very targeted in your email, and achieve higher conversion rates.

Tip: Using GymLeads Marketing, you can use the Groups feature to divide your leads and clients into segments that can be targeted using funnels and bulk messages for email and SMS marketing.

Not reviewing your open and click rates

If you’ve already sent marketing emails before, take a look at what’s worked in the past, as your past campaigns can give you a baseline from which to start improving.

Here are two core metrics to focus on when it comes to email marketing:

Open rate: How many people open your emails
Click-through rate: How many people click on a link in your email

If your open rate isn’t great, you can improve the subject line and timing of the email.

If your click through rate isn’t great, you may want to review your content (that it’s clear and enticing) and your recipients (that they would find the content relevant). This brings us onto the next mistake many fitness businesses and gyms make when it comes to email marketing.

Not personalising to the recipient

It’s likely that the people receiving your email are flooded with emails throughout the day. However, if an email is personalised, it’s more likely that they will pay attention, since it’s more likely to contain something relevant to them.

Tip: Using GymLeads Marketing, you can include personalisation tags so the SMS and email marketing campaigns you send are more effective.

Not sending at the right time

It’s extremely frustrating when someone calls at dinnertime or when you’re right in a middle of a complicated task. This is why it’s important to try and send your emails at the most suitable time possible for your recipients.

Stay away from sending too late or too early in the mornings, and test out different times to see what works best. A good place to start is to think about the types of people your gym or fitness studio attracts, and what times they would be best placed to receive a marketing email or SMS.

Not using email marketing at all

If you’re not using email marketing at all, you are missing out! Not only is it one of the most cost-effective marketing channels around, it is also quite easy once you get the hang of it.

At GymLeads, we include email marketing software in our platform, built specifically for gyms and fitness studios. Learn more and book a demo with us to find out more.

5 Things To Consider When Choosing Sales Software For Your Gym

5 Things To Consider When Choosing Sales Software For Your Gym

5 Things To Consider When Choosing Sales Software For Your Gym

Choosing the right lead management software for your fitness business is not easy, especially if you’ve been using Excel spreadsheets and notebooks up till now. It’s important to consider a few things before you make the final decision on what you and your sales team will be using to assist with your sales process. Here’s a quick list to help!

Features you’ll need

This is the first place that we recommend starting. What do you actually want from your lead management software? Is it the ability to track your sales pipeline? Report on metrics? Communicate with your potential members?

Here are some key features for fitness business owners to look out for when choosing their lead management and sales software

  • Sales pipeline management
    Can you easily see how your leads are progressing?
  • Clear reporting
    Can you identify where your pipeline needs improvements easily?
  • Marketing automation
    Can you automate aspects of your marketing and communications with your leads?
  • Activity management
    Do your team have a clear workflow of how to approach and convert leads?
  • Contact management and communication
    Can you easily view, schedule future calls /appointments and manage your lead in the system?
  • Integrations with other key software/services
    Can you easily integrate with your membership software and other lead capture tools such as Facebook and your other landing pages?
  • Ability to import existing leads into the new software
    Are you able to easily import your existing leads into the new software?

When looking at the features of any software, some key questions to ask yourself are;

  • Do I need this feature in my business?
  • Is this feature relevant to my industry?
  • Is this feature/software easy to navigate and use?

There are a number of robust sales and marketing software options out there, but most are generic and not built to solve the sales and marketing problems for the fitness industry.

GymLeads has hundreds of customers in Australia, United Kingdom, Canada, United States, New Zealand and more. We are constantly improving and adding features that our customers believe will help with their bottom line in the fitness industry.

Usability – Is it easy to use?

There is no point spending implementing a lead management software if you and your team are going to find it hard to use. A key thing to look for when deciding on a software is how simple and easy it is for you and your team to navigate and use. Look for things like a simple user interface and intuitive processes. The easier it is to navigate and use the software, the more value you and your team will get out of it.  

GymLeads has a full-time in-house Engineering and Customer Success team based in Melbourne, Australia speak to customers everyday using our online chat service and implement their feedback quickly.

Customer support and training

When you start using new software, it will take some time to onboard and train your team properly. It’s very important that the software you choose provides training and help articles for your team. If you have technical questions or you need assistance, how reliable is their customer support and how will you contact them?

GymLeads offers a full set of easy to understand help articles and training when you first join. We also have online chat and email support.

Integration with marketing automation

Most fitness businesses use SMS and email to communicate and market with their leads and members. When looking for a lead management system, it’s important to look for an option that allows you to create, send and view all communications. Some key things to look for when evaluating the marketing capabilities of a lead management software are;

  • Ability to send HTML emails
  • Ability to manage leads subscription preferences automatically
  • Ability to create automated email/sms funnels
  • Ability to send bulk campaigns

If you start email and SMS marketing, it is far more convenient if you can manage leads end-to-end in one single platform. Otherwise, you’ll have to ensure the two platforms share the same information and you don’t accidentally send a new member promotional email to an existing member (it also creates a lot of manual work).

GymLeads offers CRM sales software and marketing automation, so you can manage your sales and marketing in one place.

Price

Especially if you’re a small fitness business or someone just starting to dip their toes into lead management software, this can be the most important factor for you when choosing gym sales software.

Here are some things to watch out for when it comes to pricing:

  • Demo costs
  • Setup and training costs  
  • Lock-in contracts vs. month-to-month and notice periods
  • Cancellation fees
  • Billing periods
  • Scaling costs – does the cost increase if you add users or more leads?

GymLeads offers free demos, no setup and training costs, and a flat monthly fee, with no lock-in contracts and no cancellation fees. The price you start with is the price you get for life, even if you add more users and add more leads.

Book your GymLeads demo here.

Marketing Automation is Right Around the Corner

Marketing Automation is Right Around the Corner

The GymLeads crew are excited to give you a sneak peek at something we’ve been working on over the past few months.

GymLeads Marketing is our brand new email and SMS marketing platform that ties in seamlessly with the GymLeads Sales app.

  • Set up email and SMS funnels for your leads and members, that can be triggered by a variety of different events.
  • Create stunning HTML emails with an easy drag-and-drop template builder.
  • A new and improved SMS and email campaign builder, with link tracking, scheduling and more.
  • Automatically track different segments of your leads so you can provide more personalized service.

While we’re putting on the finishing touches you can preview all the features in detail below. GymLeads Marketing will be available to all new and existing customers in the coming month.

Funnels

Put your emails and SMS on autopilot with funnels. Set up autoresponders, appointment reminders, onboarding emails and much more. You can create and tweak your own funnels, or use one of the pre-set funnels we provide for you.

Groups

Groups will automatically allocate your leads into groups representing different segments of your customer base. Create your groups, set up some rules, and then sit back as GymLeads does the rest. You can use groups in your funnels and bulk SMS and Emails, to make communication even more personalized.

Groups

 

Group Automation Rules

Templates

The brand new Templates feature lets you craft your own stylish emails with a simple drag-and-drop template builder that lets you add images, links, buttons and all the styling you could want.

For quick, text-only emails, we have ‘quick send’ templates, that the sales team can send out quickly without having to worry about loading the full HTML editor. This is very similar to the way emails work at the moment, but you’ll be able to edit the style of them to match your companies branding.

We’ve also got a brand new SMS template builder that can shorten any links to decrease the length of your message. You can also preview how the template will look for a lead so you can get real time feedback.

HTML Templates

SMS Builder

Bulk Messaging

Previously known as Campaigns, the Bulk Messaging feature has been redesigned, from the ground up, to use the new marketing features.

Work through a simple, step-by-step checklist to prepare and send your message. With built-in spam compliance checks and merge tag validation you can hit send with absolute confidence.

With automatic link shortening and tracking you’ll have detailed reporting streaming in as soon as leads receive your message.

Want to send it for later? Now you can schedule a bulk message to be sent at a later date.

Bulk Emails

Bulk Email Checklist

Bulk Email Audience

Bulk Email Settings

Bulk Email Test

Bulk Email Status

Coming in March

GymLeads Marketing will be available in March to all users with a GymLeads subscription.

By default the following user roles will have the app enabled in their accounts:

  • Owners
  • Franchise owners
  • Admins
  • Sales managers

GymLeads users with the app enabled will see an app toggle in the header allowing them to switch between the sales and marketing apps.

App Toggle

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